Strategic Sales Coaching for Real Estate Agents
When you are thinking of taking your real estate career to new heights it can feel very overwhelming!
Strategic sales tactics are a way to move forward in a direction you can see and feel, and will keep you motivated and get you there faster.
Let’s take a look at some of the main methods below.
How to Cold Call
For most agents, cold calling can be one of the most intimidating parts of sales and something I know you’ve tried to put off more than once, which is frustrating, right? Because you also know that it's one of the most effective ways to list properties that YOU want, if only you knew how to do it well! The key here is to come confident and prepared - tune into your agent persona, positioning yourself as a trusted advisor from the first hello. And NEVER rattle off a script, that simply won’t cut it these days.
One of the things I teach in the Sales Accelerator is how to break the ice, stay in control of the conversation, overcome objections, and end the call with next steps in hand - woohoo! You’ll come away with strategic techniques to keep the client engaged and chatting which will make you feel SO MUCH better about picking up that phone and give you less excuses to go off and make coffee instead. Because the harsh reality is that how you present yourself in those few first seconds can make or break your chances of getting this seller onside, and getting the listing.
How to Follow Up with Buyers
Let’s face it—following up with buyers is a bit of a balancing act. You don’t want to come across as annoying or, heaven help us, desperate, but you also don’t want to leave them to go cold. Plus you’ve likely got a vendor breathing down your neck for some feedback. The two t’s - timing and tone are absolutely key here. In the course, I show you how and when to work the follow-up so that buyers see you as their go-to trusted person—not just another pushy agent trying to make a sale.
The trick is to keep them interested without being pushy. Follow-ups done right can be the difference between a "maybe later" and an “ok let’s do it!" And once you learn the methods, you’ll be following up with confidence and ease, and free of all that agonising second guessing.
How to Follow Up with Sellers
Now, your sellers need a bit of TLC, too. They’ve trusted you with the biggest asset of their lives, so staying in touch and of course keeping that listing is more than just sending an email or a text here and there. It’s about reassuring them with updates, showing you’re active and keeping that confidence high (or gently lowering it if a price drop is what’s needed). Inside the course, we’ll talk about how to manage seller expectations, how to always be working them to make a sale more likely, and how to make them feel like they’re your number one priority.
Once you master this whole gig, not only do you keep the process smooth and effective, but you also increase the chances of future business and referrals. Happy sellers mean long-term relationships, and long-term relationships mean more sales for you.
Preparing for Buyers Meetings
Buyer meetings aren’t just about showing up and hoping you have a buyer on your hands with a mortgage approval in their inbox. Preparation is your best friend here. The more you know about your buyers—their needs, preferences, and concerns—the more confident and professional you’ll come across. In the course, I’ll teach you how to get actual blood out of stone, qualifying buyers in a way they give you so much more info than they realise, so that when you walk into that meeting, you’re not just an agent—you’re their guide to finding their ideal home.
We’ll cover the questions to ask, how to ask them, and how to structure your meetings for success. Because let’s be honest, when you’re prepared, the buyers know they’re in good hands—and that will keep them coming back to you every time.
How to Be Authentic
Here’s the reality: people can spot a phony from a mile away, and no one wants to work with an agent who feels “salesy.” The secret sauce to standing out in a crowded market? Being 100% yourself, and making it all about them. Authenticity builds trust, and trust gets you clients who stick around.
It’s all about showing up as the expert while staying relatable yet firm. Being real with people helps you connect on a deeper level, and when they feel that connection, they’ll want to work with you.
Accountability as an Estate Agent
When you’re in real estate, you’re often your own boss—and that can be both freeing and challenging. Without someone holding you accountable, it’s easy to let things slip. My job is to walk you through how to stay on track, set goals, and make sure you’re pushing yourself toward greater success.
You’ll learn how to create systems that keep you focused and motivated, so you’re not just drifting from one day to the next. Accountability is the name of the game when it comes to long-term success. After all, the more you hold yourself to a high (yet achievable) standard, the more you’ll see your revenue grow.
Interested in knowing more, why not book a FREE Discovery call with me and see if I can help you.
Published November 30th 2024
