From Agent to Coach: My Journey to Helping Estate Agents Thrive

Feb 6

You work and work, putting in the hours, the effort, the late nights. Success comes—bigger numbers, more listings, repeat clients. On the surface, it looks like the dream. But something starts to feel off.

For every sale closed, I saw others struggling. Talented agents dropping out, frustrated and exhausted. I’d help when I could—quick advice here, a reassuring word there—but I was too busy chasing the next deal to make a real difference.

And that’s the problem.

The industry thrives on bringing in fresh faces, but it doesn’t do much to keep them. Hire, hire, hire. Sink or swim. And if you don’t figure it out fast? Tough luck.

That never sat right with me.

Recognising a Flaw in the Industry

For every sale I made, others were struggling. I watched colleagues fail and leave the industry. I helped where I could—taking calls, offering advice—but honestly, I didn’t have the time to do it properly. Like everyone else, I was also chasing the big bucks.

And therein lies the problem.

The real estate industry is alllll about bringing in new blood. Hire, hire, hire. Join, join, join. After all, it costs the agency practically nothing. Sink or swim. The more agents they recruit, the better the odds of finding that unicorn—a naturally great seller.

But what happens to all those "could-be-great" sellers who fall by the wayside because nobody has the time or inclination to invest in them?

Broken dreams. Out of pocket. Move on.

The Turning Point

I started to notice a pattern. The agents who thrived weren’t always the ones with the most experience or the biggest networks. They were the ones who understood people—how to build trust, handle objections, and guide clients through the emotional rollercoaster of buying and selling.

But no one was teaching that.

After 22 years in the game, I knew two things: first, estate agency isn’t just about natural talent—it’s about skills, strategy, and confidence, all of which can be learned. Second, I was in a position to help.

And so, I did.

Building Something Better

I started by putting together The Samantha Gore Strategic Selling System —a way for agents to sharpen their skills and get real results, fast. Not just more deals, but better deals. The kind that build long-term relationships and real job satisfaction.

Then came one-to-one coaching, deeper coaching, and a real focus on helping agents not just survive but thrive. Because let’s be honest—this job is tough. But with the right tools and mindset, it doesn’t have to feel like an uphill battle every day.

Now, I get to watch people go from struggling to soaring, closing more deals, working smarter, and staying in the business instead of walking away from it.

And honestly? There’s nothing more rewarding.